OnePlus reveals new logo, new font and a new color palette
2022-04-06
OnePlus have revealed its new logo, which features a curvilinear "1", a bigger "+", which the company says is a nod to its community, and a more prominent, cleaner "oneplus".
OnePlus will offer a limited-time offer of €50 off a OnePlus 7T purchase with the code "SAMEONEPLUS".
As part of its new visual identity OnePlus has also introduced a new font, which "improves legibility and is easier on the eyes". OnePlus hasn"t shared the name of the font, or confirmed that it will be featured in Oxygen OS.
OnePlus is also expanding its color palette to complement the recognizable red with the secondary cyan, green, magenta, indigo and yellow.
The new visual identity and design have been in the works for seven months.
