vivo unveils BlueImage branding for its camera tech, likely to debut with the vivo X100 Ultra
vivo unveiled "BlueImage" brand today, which will encompass the imaging technology that it is developing and is likely to make its debut with the upcoming vivo X100 Ultra. "Blue" is used in a lot of vivo branding, a cheeky nod at the "Blue Factory" nickname that is used in certain circles.
More details will follow soon (likely as the launch of the Ultra nears), but BlueImage will include technologies like the V-series of imaging chips. The first one was introduced in late 2021 and the latest, the vivo V3 is used in the X100 series of phones. Itâs not just the chip, vivo is developing its own image processing algorithms too.
BlueImage will tackles common photography woes like taking photos with the light behind your subject, low-light imaging, including when using the telephoto lens, group shots and more.
The company is extending its partnership with Zeiss and will continue to co-develop lenses for its phones. The vivo-Zeiss cooperation will âwill enter a new chapterâ, promises Jia Jingdong, vivoâs VP in charge of Branding and marketing.
The vivo X100 Ultra was described by a company executive as a âprofessional camera that can make callsâ. It is rumored to use a 1/0.98â Sony Lytia LYT-900 (50MP) and a 100mm (4.3x) periscope with a 200MP sensor.
vivo has a series of blue-themed projects. For example, BlueOS (aka Blue River OS) is in the early stages of development and features a custom kernel (i.e. itâs not an Android clone). Thereâs also the Blue Ocean battery tech that is used in the X100 phones and more.
Source (in Chinese)