CR: iPhone 14 Pro Max BoM is $464, nearly 4% more than 13 Pro Max
The latest report from Counterpoint Research estimates the blended bill of materials (BoM) on the baseline 128GB iPhone 14 Pro Max at $464 average. The figure is a mere 3.7% more than the BoM of the iPhone 13 Pro Max with the new Apple-designed chipset, AOD display, and 48MP main camera marked as the main drivers of cost.
The mmWave model meant for the US market is estimated to cost $474 while the sub-6Ghz version sold in other markets is estimated to cost $454. For reference, the US MSRP of the 128GB iPhone 14 Pro Max is $1,099.
iPhone 14 Pro Max BoM share comapred to 13 Pro Max
The detailed component price breakdown estimates that Apple is spending $11 more on the Apple A16 Bionic chipset compared to its predecessor which drives the component cost to 20% of the entire BoM price. The new display with AOD capabilities on the 14 Pro Max has accounted for a 1% increase in the BoM compared to the 13 Pro Max. Elsewhere, the 48MP main camera and accompanying modules have driven the cost of the new phone by an estimated $6.30.
Cellular connectivity component prices on the new iPhone 14 Pro Max are cheaper by about 13% compared to the 13 Pro Max. Apple’s self-designed components inside the iPhone 14 Pro Max which include the touch control, connectivity, audio and power management circuits hold a larger share in the BoM cost of the phone. Counterpoint Research estimates the self-designed components now account for about 22% of the phone’s BoM.
