HMD extends partnership with Bollywood actor Jimmy Shergill for feature phone campaigns

HMD has announced the extension of its partnership with Bollywood actor Jimmy Shergill for its feature phone lineup in India following the success of the brand"s "Khoob Chalega" campaign, for which the actor was roped in last July.

Bollywood actor Jimmy Shergill on the right

As a part of this renewal, the actor will continue to feature in HMD"s upcoming campaigns for its feature phone lineup across various platforms.

“We are delighted to extend our association with Jimmy Shergill. His genuine connection with audiences and credible screen presence has significantly amplified our brand message and innovation story to the masses. His values and appeal perfectly complement Human Mobile Device’s vision of making technology accessible to everyone,” said Ravi Kunwar, CEO and VP of HMD India and APAC.