YouTube is working on “Shorts” to compete with TikTok
TikTok has been a massive success in the past year and now YouTube is trying to catch the wave. According to The Information, the streaming giant is working on a competitor called Shorts. It will allow you to post the short videos on your feed in the app and it is planning to lure them with its rich licensing music library.
TikTok saw explosive growth over the past few years and the app has been downloaded by over 800 million users across the App Store and Google Play, a 15% increase YoY.
Other companies are also trying to bathe in TikToks river of fame. Facebook has already been testing an app called Lasso in some markets like Brazil.