Xiaomi overtook Apple in terms of global sales for August
Xiaomi claimed the number two spot in Counterpoint Researchâs global monthly sell-through volumes for August. The Chinese brand outpaced Apple which came in third place while Samsung retained the leading spot.
Xiaomiâs shipment figures in August remained flat but Appleâs seasonal decline in shipments ahead of the iPhone 16 series launch played a pivotal role that led to its declining market share.
On the other side, Xiaomi has been growing rapidly in 2024 with 22% year over year growth in sales volume. Counterpoint analyst point out Xiaomiâs success in the sub-$200 price range with the Redmi 13 and the Note 13 series devices being key growth drivers across key markets such as India, Southeast Asia, Latin America and the Middle East and Africa.