Twitter.com now redirects to X.com

2024-05-17

Back in July of last year, Elon Musk unveiled his plan to rebrand Twitter to X. This has been going on ever since, and today the final step is complete - the Twitter.com domain now redirects to X.com.

Previously, X.com links would redirect to Twitter.com, even though the UI of the service has featured the new name for months. Today, Elon Musk himself triumphantly announced on X (where else?) that all core systems are now using the X.com domain.

It"s the last nail in the coffin for the bird. X.com is an amazing domain name, considering it"s only one of 26 single-letter ones in existence for the English language, and Musk"s ambitions to make Twitter into an "everything app" like WeChat is in China are much better served by a more generic yet instantly recognizable term like X. There"s also the added benefit of losing the association with Twitter, a name that"s been synonymous with controversy regarding its speech policies at various times in its past.

So, there"s a good generic but instantly memorable brand at play, a rather unique domain name, and we also have very high ambitions - if this was a Silicon Valley startup not associated with Elon Musk in any way, the entire internet would hype it up to Mars and back. And yet, everyone across the internet seems to thoroughly hate this rebranding. Color us confused.