TikTok for Artists launches in select markets
TikTok has launched a new platform called "TikTok for Artists". It aims to help artists promote their music, connect with fans, and make better decisions to drive engagement. It also helps artists understand performance metrics.
The new platform will allow artists to create campaigns for upcoming releases and promote them on TikTok. These campaigns can also be monetized and offer pre-saves on Spotify and Apple Music. Merch drops will also be a thing.
Perhaps one of the most useful features is the performance metrics. Artists can learn more about the demographics of their followers and see how well their posts and songs are doing.
TikTok said it will share more about the platform in the near future. As of now, TikTok for Artists is available only in certain countries—Australia, New Zealand, Japan, South Korea and Indonesia. Of course, a wider rollout is planned.
