Samsung unveils new TVs and projector at CES, details "Samsung Vision AI"
CES 2025 starts today and Samsung’s First Look event focused on the present and future of displays. The company unveiled new TVs, a projector and even a beauty mirror. Also, you shouldn’t be shocked to find out that AI permeated everything.
Samsung launched what it is calling “Samsung Vision AI”, the foundation of AI-powered screens for the future. This allows displays at home to be aware of their surroundings and adapt to their users. Before you dismiss it, some features sound quite useful.
Live Translate is an on-device AI model that translates subtitles in real-time. Yes, we’re this far into the 21st century and on occasion you still can’t find subtitles in your language. This is an application that is a perfect fit for AI.
Additionally, Click to Search peeks at what’s on the screen and delivers more info – it can identify an actor for example. This sounds similar to Amazon’s X-Ray feature, but without relying on people to prepare the answer beforehand.
Additionally, Samsung Vision AI will integrate with the SmartThings ecosystem. Home Insights can show alerts and daily updates for your home. Pet and Family Care can do things like dimming the lights if a kid falls asleep while watching TV.
Still not enough AI for you? Samsung has partnered with Microsoft to bring Copilot to its Smart TVs and Smart Monitors and will work with Google and other AI partners for even more.
Now, on to new devices. The Samsung Neo QLED 8K QN990F is a large 85” TV with 8K resolution. You don’t have 8K content to watch? Make your own – the NQ8 AI Gen3 processor can upscale lower-res content to 8K. It can also boost the visuals with Auto HDR Remastering Pro and Color Booster Pro. Adaptive Sound Pro uses AI to separate different sound components (speech, music, sound effects), giving you more control over the audio.
Samsung’s picture-like The Frame is getting a more advanced version with The Frame Pro. This one features a Neo QLED panel with improved local dimming for deeper blacks and NQ4 Gen3 AI processor. Samsung has partnered with Art Basel to make The Frame the official art display for the international art fair.
Traditional TVs aside, Samsung unveiled The Premiere 5, the first triple-laser ultra-short-throw projector. This one supports touch, allowing it to display interactive content (see the video below for a demo).
Mirror, mirror on the wall is not just a fairy tale – the Micro LED Beauty Mirror provides “personalized beauty insights” by analyzing your skin type. This tech was developed by Amorepacific, Korea’s leading cosmetics company.
Here’s a short video that offers a quick overview of the display tech that Samsung showed off at CES 2025.
