Samsung previews IFA 2022 event: It’s all about the smart home

2022-08-29

Samsung will be part of this year’s IFA in Berlin, and the company previewed what it plans to unveil at the show. Jae Seung Lee, Head of Digital Appliances at Samsung Electronics revealed in a blog post that the Korean maker is betting on sustainability and energy efficiency in its future products, without naming what they could be.

The executive revealed three key steps which will make Samsung “the No. 1 energy efficiency brand in home appliances” - a bold claim that aims to reach a Net Zero Home.

JaeSeung Lee, Head of Digital Appliances, Samsung ElectronicsJaeSeung Lee, Head of Digital Appliances, Samsung Electronics

The first step to reaching the ambitious goal is implementing Wi-Fi connectivity in all new appliances that will be connected to the Bespoke Home smart service. It will have the SmartThings platform at its core to achieve better efficiency and give you more control. Also, all future home appliances by Samsung will have AI-based energy-saving functions built-in.

JH Han, CEO and Head of DX (Device eXperience) at SamsungJH Han, CEO and Head of DX (Device eXperience) at Samsung

The second step is partnering with a company that already knows how to be sustainable. In this particular scenario, Samsung is partnering with Patagonia - an eco-conscious clothing brand that is working on removing microplastics from its clothes to prevent the chemicals from being emitted into the global ocean.

Patagonia’s expertise in clothing and Samsung’s know-how in washing machines should reduce microplastic emission - this is expected to happen in new products, as well as some existing ones that are up for a software update.

Samsung Bespoke AI Washer and Dryer, unveiled in July 2022Samsung Bespoke AI Washer and Dryer, unveiled in July 2022

The third step toward being a conscious conglomerate is to develop a home that can generate its own energy and reduce carbon emissions. This will happen in partnership with Qcells and SMA and Samsung will implement “a variety of carbon-neutral projects that can reduce the negative impact on the environment to make the vision for a sustainable future a reality”.

The Head of Digital Appliances stopped short of revealing details of the washing machines, air conditioners and smart TVs that will launch next month. More info will be revealed after IFA 2022 begins this Friday, September 2.

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