Samsung now expects to sell 70% less Galaxy A23 5G units than initially planned
An interesting tale comes to us today from Samsung's home of South Korea. The company is said to have drastically cut its shipment target for the Galaxy A23 5G smartphone. Earlier this year, Samsung planned to sell 12.6 million units of the A23 5G, along with 17.1 million units of the A23 4G this year.
However, if a new report from Korean publication TheElec is to be believed, the newly revised shipment target for the Galaxy A23 5G is under 4 million units. That's a drastic cut of about 70% in the target, and the reason might have something to do with a mysterious, undisclosed issue with this specific model.
According to the same report, "a certain feature that was supposed to be on the phone caused serious problems with the handset's operation", requiring Samsung to conduct a month-long investigation into the problem to find out what the exact issue was.
Although this isn't directly stated even in rumor form, we're being led to believe that this issue, and the subsequent investigation, may have something to do with why the A23 4G was released in March, while the A23 5G only hit the streets in September.
The mysterious unnamed problem was eventually solved, but "due to the headaches it caused" Samsung is planning to manufacture fewer units of the A23 5G. The "under 4 million" target for 2022 is joined by a 5 million target for 2023.
If you're intrigued and curious to find out how the A23 5G turned out, stay tuned for our in-depth review which is still in the oven but will be fully baked very soon.