Samsung kicks off Galaxy Unpacked ad campaign in 13 of the busiest locations around the world

2023-07-24

The Galaxy Unpacked event is in two days and Samsung is ramping up the promotion. Its “Join the flip side” campaign is has launched colorful outdoor ads in 13 of the most visited locations around the world, including: the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New York City, U.S.; Piccadilly Circus in London, U.K.; CentralWorld in Bangkok, Thailand; Tai Koo Li in Chengdu, China; and King Road Tower in Jeddah, Saudi Arabia.


"Join the flip side" outdoor advertising goes live around the world

This year the Unpacked event will be held on Samsung’s home turf, which is why the teaser videos are showing off the Gangnam District and the Seoul Tower. Here’s a longer version of the video from a couple of weeks ago, this one highlights more of the locations mentioned above:

And now for a quick trip down memory lane. The very first Samsung Galaxy S was unveiled at CTIA Wireless 2010 in Las Vegas, USA. The Galaxy S2 made its debut in Barcelona Spain, then the S3 in London, UK. The first Galaxy Note was announced to the world from Berlin, Germany, while the first Galaxy Fold first appeared in San Francisco, USA. Here is a look back at those fateful events:

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