Netflix led US streaming market in Q4, HBO Max gained the most

2022-01-25

The subscription video on demand (SVOD) market in the US experienced remarkable growth in 2021 and based on JustWatch"s metrics HBO Max saw the largest growth at 5 percentage points.

Netflix held on to its lead with 25% of the market, followed by Amazon Prime and its 19% while Disney Plus and Hulu each stood at 13% of the market.

HBO Max was close by with 12% while Apple TV+ (5%) and Paramount+ (3%) rounded out the top-seven rankings.

Q4 SVOD dataQ4 SVOD data
2021 SVOD data

HBO Max also saw the highest growth in Q4 with a 2percentage points increase which helped it close up on Hulu and Disney+ in a bid to become the third-largest streaming platform. On the other hand, Netflix saw a 2 percentage points decline in Q4 while Hulu, Disney+, Apple TV+ and Paramount+ all gained 1pp in Q4. With increasing competition levels it will be interesting to see how the tables will turn in 2022.