Honor Alpha plan will see $10B invested in AI products with smartphones at the front
2025-03-02
Honor Alpha Plan was announced today at an event in Barcelona, ahead of the official start of the MWC tomorrow. The company"s new corporate strategy will see it develop a larger AI device ecosystem.

Honor has set aside $10 billion, which it will invest over the next five years, as it develops an intelligent phone that will "revolutionize human-to-device interaction" and bridge the AI ecosystem with consumers.

The strategy also sees the release of AI-enhanced PCs, tablets, and wearables. The new Honor CEO, James Li, urged industry partners to expand their AI capabilities and establish a platform for a broader array of AI-enabled devices.