HBO Max is now just Max in the US
Warner Bros. Discovery has now completed its transition of HBO Max and Discovery+ into one unified streaming service called Max. The rebranded service is now live in the US and comes with additional content for the most expensive Max Ultimate pricing tier ($19.99/month) with a total of 1,000 new movies and TV shows in 4K quality.
The press release has the full list of 4K content and mentions that most Max users will have their apps automatically updated while others will be prompted to download the updated app on their devices. HBO Max customers will have their profiles, avatars and payment information and watch history migrated to Max automatically.
All Warner Bros. movies released this year and in the future will be available to stream in 4K on Max when they are uploaded. Max is also bringing Dolby Vision, Dolby Atmos and HDR 10 and certain TV series and movies will be available in an enhanced 60fps mode. Max is expected to launch in Latin America later this fall while Europe, Asia and other regions will get the updated service in 2024.