Gurman: Apple is targeting a major Siri overhaul over the next two years

2024-11-25

Since its introduction in 2011, Siri never really lived up to the hype and Apple is reportedly working to bring its digital assistant up to par with competitors like Opena AI"s ChatGPT and Google Gemini. The latest newsletter from Bloomberg’s Mark Gurman details Apple’s ambitious plan to overhaul Siri with more capable generative AI features and rely on an in-house AI large language model (LLM).

Gurman: Apple is targeting a major Siri overhaul over the next two years

Gurman specifies that Apple will update Siri in stages, with the first one being ChatGPT integration in Siri coming in December of this year. That key addition is described as a “band-aid” for Siri and is intended to give Apple more time until its own LLM and generative AI feature are ready to be fully integrated.

Gurman also suggests that Apple is likely to unveil its new Siri engine at WWDC in June of 2025, while regular users should expect to see that version of Siri sometime in Spring 2026 with the iOS 19.4 release.

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