Facebook faces £2.3 billion lawsuit in the UK over exploiting personal data
Meta Platforms, the parent company of Facebook, is facing a lawsuit in the UK worth over £2.3 billion (approx. $3.2 billion), following allegations of abusing its market position to gather and exploit the personal data of 44 million people.
Liza Lovdahl-Gormsen, ? senior adviser with Britainâs Financial Conduct Authority (FCA) is filling the case on behalf of all British people who used Facebook between 2015 and 2019. The allegation is Facebook made billions of pounds by imposing unfair terms and conditions to users, demanding from them to surrender valuable personal data.
Lovdahl-Gormsen claimed that while Facebook is indeed the sole social network in the UK where youâll be sure to connect with friends and family, it comes with a dark side. The platform collected personal data through the Facebook Pixel - the tool allowing advertisers to track their customersâ behavior.
Facebook said that people used its service because it provided value for them and they have a âmeaningful control of what information they share on Metaâs platforms and who withâ.
Such class actions are opt-out, meaning they represent a defined group, and people who decide not to be part of it should opt out.