Canalys: Global smartphone shipments declined by 9% in Q3 2022

2022-10-18

The preliminary values for global smartphone shipments for the July-September period are in and Canalys reports a 9% decline compared to last year. A combination of decreased consumer spending and economic uncertainty led the smartphone market to its worst quarterly result since Q3 2014.

Canalys: Global smartphone shipments declined by 9% in Q3 2022

Samsung retained its leading spot with a 22% market share thanks to big promotions on stock phones which helped reduce built-up inventory. Apple came in second place with an 18% market share and the only top-five vendor to experience positive yearly growth. Xiaomi came in third place with a 14% share followed by Oppo with 10% and vivo with 9% respectively.

Worldwide smartphone shipment share by top vendors | Canalys Preliminary Smartphone Market Pulse: Q3 2022
Vendor Q3 2022 market share Q3 2021 market share
Samsung 22% 21%
Apple 18% 15%
Xiaomi 14% 14%
Oppo 10% 11%
vivo 9% 11%
Others 27% 28%
Notes: percentages may not add up to 100% due to rounding
Source: Canalys estimates (sell-in shipments), October 2022

Looking ahead, Canalys analysts predict little signs of improvement for smartphone demand heading into Q4 2022 and H1 2023. Vendors will need to regulate production forecasts with their supply chain partners.

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