Apple and Facebook lock horns over data collection practices
Apple has sent a letter to human rights watch groups in which it is reassuring the new iOS 14 will have new privacy restrictions. The company also said Facebook is âcollecting user data with disregard of user privacyâ.
A response from Menlo Park came almost immediately, saying Apple is throwing a smoke bomb and trying to distract from other issues. The social network claimed Apple is using its dominant market position to self-preference its own data collection while making it nearly impossible for competitors to use the same data.
Apple has delayed the rollout of privacy restrictions on its platform until 2021 after developers and businesses complained there was not enough time for preparation. The change in the ad business is expected âto wipe billions of dollars in revenue from ad-reliant businessesâ, Financial Times reported.
Facebook has said Appleâs concern for privacy is a deliberate distraction from the transformation, happening in Cupertino where instead of âinnovative hardware productsâ, Apple is now focusing on âdata-driven software and mediaâ.
While the two companies are trading jabs, US antitrust regulators are proceeding with detailed scrutiny of business practices that are against the will and the wellbeing of the users. However, in this battle both Facebook and Apple are losing revenue - Facebook from advertising on Apple devices; Apple from increasing lack of trust in users both on the hardware and software field.