HMD Global to establish its own HMD smartphone brand
HMD Global has been launching smartphones under the Nokia brand for the past six years. The independent Finnish company plans to expand its portfolio and will introduce phones with its own HMD brand.
The announcement comes from Jean-Francois Baril, the Co-founder, Chairman and CEO of HMD Global. The executive revealed on their LinkedIn page both HMD and Nokia phones will co-exist, and customers should expect a collaboration “with exciting new partners” as well.
In a lengthy post, Baril stated that HMD Global is “the fastest growing 5G smartphone manufacturer year on year” and a leader in sustainability with the repairable Nokia devices that have been launched in the past twelve months.
The company is now ready “to enter the market independently to create a new world for telecommunications focused on consumer needs”.
HMD prides itself on being “one of the largest smartphone companies in Europe” and will soon start delivering “high-quality, affordable mobile devices” to consumers globally. The statement had no details with an actual timeline, but we expect one to be revealed soon.
